We Choose Fun : All Projects

H&M videowall

It's being said that Primavera Sound festival has been losing touch with its fan base during the last years. Our idea was to make music fans the center point of the festival again by giving them the main stage (or one close to that) For that purpose, we put a huge cube made of screens in one of the most crowded places of the venue where everybody could see them. Those screens would show the giant version of any selfie published via Instagram or Twitter and tagged with #HMxFans. A synchronized ca...

Movistar pillow battle

Installation for Movistar, commissioned by Vice. We created a boxing ring where visitors could have a pillow fight. Everything was recorded in slow motion using 3 cameras and was processed, embellished and shared in the social networks of the user. The whole process is fully authomatic and doesn't require the presence of a technician....

Telegram Party

Decoration for Telegram's party during the Mobile World Congress 2016 in Barcelona. Thousands of paper planes, hand-made and installed in record time....

Movistar ball pit

Installation for Movistar, commissioned by Vice. Who doesn't like jumping into a ball pit? It's a simple concept with a simple interaction: Users register Get ready in the marked position 3, 2, 1... And jump into the pool The jump is automatically recorded in super slow motion, creating a very beautiful effect. It's then processed, embellished, and uploaded to the social networks of the user (getting record numbers in engagement!) This installation toured 5 festivals around Spain, including Pr...

all Originals Make Dance Moves

Vice commissioned us the creation of this interactive installation for Adidas Originals to be set up in two festivals in Spain: Primavera Sound 2012 in Barcelona, Optimus Primavera Sound in Oporto and SOS 4.8 in Murcia. You know that at the hugest party will be at the end of the night, but we'll be all wasted... Let's record everybody's best dance moves and play them all together online. And if we have no memory of the concert, we'll still be able to recall the coolest party ever. User experienc...

Adidas Ghettorama

Vice Magazine commissioned us the creation of this interactive installation for Adidas Originals to be set up in two festivals in Spain: Primavera Sound 2011 in Barcelona and SOS 4.8 in Murcia. In a custom set we put 16 cameras oriented to the same point that shoot at the same time after a countdown. Those pictures are put secuentially together to create a mini movie where visitors could see themselves floating in the air. Optionally, the background is removed t...

Diesel Kick Ass League

To launch their new sneakers collection (under the motto "Not made for running, great for kicking asses"), Diesel created the "Diesel Kick Ass Competition", an event that would tour 7 locations in Spain and Portugal looking for the best "Ass Kickers" We made a portable cabinet which included a camera, a computer and an internet connection that could be placed anywhere. Users would log into Facebook using the computer - and a very agile interface. Then they would select the friend to whom they wo...

Nike's Bus Shelters in Shanghai

Interactive installation in several locations around Shanghai. Passersby triggered animations and sounds, catching their attention and other people’s around. A complex system was designed to detect people’s presence (not movement, as most of this kind of installations do), taking into account bikes parked in front of the installation, light changes during the day, etc. Tasks: Everything but the 3D of the shoe (structure, technical and interaction design, program...

Diesel's Heidies

Two girls, who want to be famous at any price, kidnap Diesel’s Intimate Brand Manager. Their plan is to stay in a motel room streaming through the internet everything that they do and interacting with the public until Diesel gives them the chance to appear in one of their fashion shows.” This was a nonstop 120 hours event (5 days), during which time we directed the activities of the models and continuously streamed everything to the internet. Chats and messages ...

Diesel's Holographic Fashion Show

The concept of the campaign was “Liquid space”, which was basically about marine creatures living in space. The initial brief expressed the intention to literally show the concept. We came up with the idea of an holographic fashion show mixed with real models. It was one of the biggest holographic shows ever made, where we had to deal with difficulties like coordinating the holograms and the real people and maintain the structure and set-up of a real fashion show with the techn...

Gritos

Shown in Madrid in the IAB Festival ("Inspirational Live"), November 2009. Interactive installation comissioned by AIS Spain. The installation reacts to the screams made by the visitors and shows them the most similar singer in the database. To be able to compare the voices we had to analyze the voice patterns of 15 bands and singers (Nirvana, Rammstein, Rolling Stones, Sepultura, ...) and define the parameters that made them unique: pitch, intensity, duration of their screams, ...

Diesel.com

Technical direction of all the contents in diesel.com, creative direction (together with the whole interactive team, “Los interactivos“) The product stories themselves were developed by Hi-Res!, Wysiwyg, Magnetic North, …...

Showroom at the Food and Hotel trade fair in Shanghai

Design, building and coordination of the Spanish Culinary Area, a 300 sq.m. showroom to host food and wine tastings and other presentations. The opening act was presided by H.R.H Felipe and Letizia of Spain, Prince and Princess of Asturias and several high political figures both from China and Spain. Our team took care of the whole project, from logistics to design....

Quique the head

"Quique is a head. He is a stylish guy, so he always wears a Mowie. Now, he is the subject of a documentary made by an Australian TV channel where they show how integrated he is in his environment."This is the starting point of a story that we developed to promote the Mowie, Diesel’s helmet. It evolved to a softer and cleaner video, but it is still crazy enough for some of you ;) Tasks Original script and story  ...

Camper Extra

Camper Extra is a project developed by Vice Magazine for Camper which took place in 3 European cities (Madrid, Berlin and Milano), which comprised activities related to art and creativity. We developed a multilanguage and multicity website which showed contents related to the city of the user in his language. We developed a custom CMS system to administrate all the contents in the blogs, calendars, workshops of the website. ...

Levi?s A midsummer night?s dream

Interactive installations for the presentation party of Levi’s new campaign based on Shakespeare’s “A midsummer night’s dream” Screens with animations which reacted to people’s blow (flowers whose blossoms fly away, virgins triggering miracles at people’s blow, …) Mist screens with fireworks and other fire effects where people could walk through Magic mirrors that deformed spectators reflection ...

Nokia's Live SMS

LED screen hanging in the center of Madrid where people could send SMS so everybody walking around could see them. A censorship platform had to be developed. Back in 2005 it was a very successful project which grabbed the attention of all the media and people in the city Tasks: We took care of the whole project, except the drawings in the wall Awards: JCDecaux prize – “Street Special Actions” ...