"Quique is a head. He is a stylish guy, so he always wears a Mowie. Now, he is the subject of a documentary made by an Australian TV channel where they show how integrated he is in his environment."
This is the starting point of a story that we developed to promote the Mowie, Diesel’s helmet. It evolved to a softer and cleaner video, but it is still crazy enough for some of you ;)
Project developed by part of the We Choose Fun team whilst working at Shackleton