Quique the head

Barcelona, 10 / 09 / 2010

"Quique is a head. He is a stylish guy, so he always wears a Mowie. Now, he is the subject of a documentary made by an Australian TV channel where they show how integrated he is in his environment."

This is the starting point of a story that we developed to promote the Mowie, Diesel’s helmet. It evolved to a softer and cleaner video, but it is still crazy enough for some of you ;)


  • Original script and story