We Choose Fun : Nike's Bus Shelters in Shanghai

     

Interactive installation in several locations around Shanghai. Passersby triggered animations and sounds, catching their attention and other people’s around.

A complex system was designed to detect people’s presence (not movement, as most of this kind of installations do), taking into account bikes parked in front of the installation, light changes during the day, etc.

Tasks: Everything but the 3D of the shoe (structure, technical and interaction design, programming, …)

Shanghai, 13/07/2008

Project developed while co-owning The Reel Studios - Shanghai

Tags: Nike, shoe, motion detection, bus shelters, screens