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To launch their new sneakers collection (under the motto "Not made for running, great for kicking asses"), Diesel created the "Diesel Kick Ass Competition", an event that would tour 7 locations in Spain and Portugal looking for the best "Ass Kickers"

We made a portable cabinet which included a camera, a computer and an internet connection that could be placed anywhere.

Users would log into Facebook using the computer - and a very agile interface. Then they would select the friend to whom they would like to kick their ass.

The kick would then be recorded and uploaded to the website and shared in his and his friend's Facebook wall. Kicks could be viewed, voted and returned using our Facebook application.