It's being said that Primavera Sound festival has been losing touch with its fan base during the last years. Our idea was to make music fans the center point of the festival again by giving them the main stage (or one close to that)
For that purpose, we put a huge cube made of screens in one of the most crowded places of the venue where everybody could see them. Those screens would show the giant version of any selfie published via Instagram or Twitter and tagged with #HMxFans.
A synchronized camera would then take a picture of their giant selfie in the middle of the venue, surrounded by the public, and resend it to the user, showing the moment when them were the main artist in the festival.