We Choose Fun is a design studio based in Barcelona which specializes in the creation and development of interactive installations, applications and events. We have delivered projects all over the world, from Spain to Shanghai. More»
It's being said that Primavera Sound festival has been losing touch with its fan base during the last years. Our idea was to make music fans the center point of the festival again by giving them the main stage (or one close to that)
For that purpose, we put a huge cube made of screens in ...
Installation for Movistar, commissioned by Vice.
We created a boxing ring where visitors could have a pillow fight. Everything was recorded in slow motion using 3 cameras and was processed, embellished and shared in the social networks of the user.
The whole process is fully authomatic and doesn't require the presence of a technician.
Vice commissioned us the creation of this interactive installation for Adidas Originals to be set up in two festivals in Spain: Primavera Sound 2012 in Barcelona, Optimus Primavera Sound in Oporto and SOS 4.8 in Murcia.
You know that at the hugest party will be at the end of the night, but ...
Vice Magazine commissioned us the creation of this interactive installation for Adidas Originals to be set up in two festivals in Spain: Primavera Sound 2011 in Barcelona and SOS 4.8 in Murcia.
In a custom set we put 16 cameras oriented to the same point that shoot at the ...
To launch their new sneakers collection (under the motto "Not made for running, great for kicking asses"), Diesel created the "Diesel Kick Ass Competition", an event that would tour 7 locations in Spain and Portugal looking for the best "Ass Kickers"
We made a portable cabinet which ...
Interactive installation in several locations around Shanghai. Passersby triggered animations and sounds, catching their attention and other people’s around.
A complex system was designed to detect people’s presence (not movement, as most of this kind of installations do), ...
“Two girls, who want to be famous at any price, kidnap Diesel’s Intimate Brand Manager. Their plan is to stay in a motel room streaming through the internet everything that they do and interacting with the public until Diesel gives them the chance to appear in one of their ...
The concept of the campaign was “Liquid space”, which was basically about marine creatures living in space. The initial brief expressed the intention to literally show the concept.
We came up with the idea of an holographic fashion show mixed with real models. It was one of ...
Design, building and coordination of the Spanish Culinary Area, a 300 sq.m. showroom to host food and wine tastings and other presentations.
The opening act was presided by H.R.H Felipe and Letizia of Spain, Prince and Princess of Asturias and several high political figures both from China and Spain.
Our team took care of the whole project, from logistics to design.
"Quique is a head. He is a stylish guy, so he always wears a Mowie. Now, he is the subject of a documentary made by an Australian TV channel where they show how integrated he is in his environment."
This is the starting point of a story that we developed to promote the Mowie, Diesel’s helmet. It evolved to a softer and cleaner video, but it is still crazy enough for some of you ;)
Camper Extra is a project developed by Vice Magazine for Camper which took place in 3 European cities (Madrid, Berlin and Milano), which comprised activities related to art and creativity.
We developed a multilanguage and multicity website which showed contents related to the city of the user in his language.
We developed a custom CMS system to administrate all the contents in the blogs, calendars, workshops of the website.
Interactive installations for the presentation party of Levi’s new campaign based on Shakespeare’s “A midsummer night’s dream”
LED screen hanging in the center of Madrid where people could send SMS so everybody walking around could see them. A censorship platform had to be developed.
Back in 2005 it was a very successful project which grabbed the attention of all the media and people in the city