We Choose Fun
Digital transformation for the retail space, interactive installations, apps and + from Barcelona
We Choose Fun is a design studio based in Barcelona which specializes in the creation and development of interactive installations, applications and events. We have delivered projects all over the world, from Spain to Shanghai. More»
- Twitter: @wechoosefun
- Facebook: We Choose Fun
Featured
H&M videowall
It's being said that Primavera Sound festival has been losing touch with its fan base during the last years. Our idea was to make music fans the center point of the festival again by giving them the main stage (or one close to that)
For that purpose, we put a huge cube made of screens in ...
Movistar pillow battle
Installation for Movistar, commissioned by Vice.
We created a boxing ring where visitors could have a pillow fight. Everything was recorded in slow motion using 3 cameras and was processed, embellished and shared in the social networks of the user.
The whole process is fully authomatic and doesn't require the presence of a technician.
Telegram Party
Decoration for Telegram's party during the Mobile World Congress 2016 in Barcelona.
Thousands of paper planes, hand-made and installed in record time.
Movistar ball pit
Installation for Movistar, commissioned by Vice.
Who doesn't like jumping into a ball pit? It's a simple concept with a simple interaction:
- Users register
- Get ready in the marked position
- 3, 2, 1...
- And jump into the pool
The jump is ...
all Originals Make Dance Moves
Vice commissioned us the creation of this interactive installation for Adidas Originals to be set up in two festivals in Spain: Primavera Sound 2012 in Barcelona, Optimus Primavera Sound in Oporto and SOS 4.8 in Murcia.
You know that at the hugest party will be at the end of the night, but ...
Adidas Ghettorama
Vice Magazine commissioned us the creation of this interactive installation for Adidas Originals to be set up in two festivals in Spain: Primavera Sound 2011 in Barcelona and SOS 4.8 in Murcia.
In a custom set we put 16 cameras oriented to the same point that shoot at the ...
Diesel Kick Ass League
To launch their new sneakers collection (under the motto "Not made for running, great for kicking asses"), Diesel created the "Diesel Kick Ass Competition", an event that would tour 7 locations in Spain and Portugal looking for the best "Ass Kickers"
We made a portable cabinet which ...
Nike's Bus Shelters in Shanghai
Interactive installation in several locations around Shanghai. Passersby triggered animations and sounds, catching their attention and other people’s around.
A complex system was designed to detect people’s presence (not movement, as most of this kind of installations do), ...
Sr. Mistu for iPhone
We just launched Sr. Mistu – the Great Olive Pursuit, an iPhone game about a little blind man who travels around the world with his dog Gaido to find olives for his pizza.
Sr. Mistu ran out of olives for his pizza. What will he do? What anybody would do: ...
Diesel's Heidies
“Two girls, who want to be famous at any price, kidnap Diesel’s Intimate Brand Manager. Their plan is to stay in a motel room streaming through the internet everything that they do and interacting with the public until Diesel gives them the chance to appear in one of their ...
Diesel's Holographic Fashion Show
The concept of the campaign was “Liquid space”, which was basically about marine creatures living in space. The initial brief expressed the intention to literally show the concept.
We came up with the idea of an holographic fashion show mixed with real models. It was one of ...
Gritos
Shown in Madrid in the IAB Festival ("Inspirational Live"), November 2009.
Interactive installation comissioned by AIS Spain. The installation reacts to the screams made by the visitors and shows them the most similar singer in the database.
To be able to compare ...
Diesel.com
Technical direction of all the contents in diesel.com, creative direction (together with the whole interactive team, “Los interactivos“)
The product stories themselves were developed by Hi-Res!, Wysiwyg, Magnetic North, …
Showroom at the Food and Hotel trade fair in Shanghai
Design, building and coordination of the Spanish Culinary Area, a 300 sq.m. showroom to host food and wine tastings and other presentations.
The opening act was presided by H.R.H Felipe and Letizia of Spain, Prince and Princess of Asturias and several high political figures both from China and Spain.
Our team took care of the whole project, from logistics to design.
Quique the head
"Quique is a head. He is a stylish guy, so he always wears a Mowie. Now, he is the subject of a documentary made by an Australian TV channel where they show how integrated he is in his environment."
This is the starting point of a story that we developed to promote the Mowie, Diesel’s helmet. It evolved to a softer and cleaner video, but it is still crazy enough for some of you ;)
Tasks
- Original script and story
Camper Extra
Camper Extra is a project developed by Vice Magazine for Camper which took place in 3 European cities (Madrid, Berlin and Milano), which comprised activities related to art and creativity.
We developed a multilanguage and multicity website which showed contents related to the city of the user in his language.
We developed a custom CMS system to administrate all the contents in the blogs, calendars, workshops of the website.
Levi?s A midsummer night?s dream
Interactive installations for the presentation party of Levi’s new campaign based on Shakespeare’s “A midsummer night’s dream”
- Screens with animations which reacted to people’s blow (flowers whose blossoms fly away, virgins triggering miracles at people’s blow, …)
- Mist screens with fireworks and other fire effects where people could walk through
- Magic mirrors that deformed spectators reflection
Nokia's Live SMS
LED screen hanging in the center of Madrid where people could send SMS so everybody walking around could see them. A censorship platform had to be developed.
Back in 2005 it was a very successful project which grabbed the attention of all the media and people in the city
- Tasks: We took care of the whole project, except the drawings in the wall
- Awards: JCDecaux prize – “Street Special Actions”