When people search for holographic examples, they usually find a mix of things: true holograms, projections that look like holograms, and 3D screens. The differences matter if you are planning a project, so this article starts with them and then goes through how companies use the technology.
What people call a hologram
A true hologram records and reproduces light so that a three-dimensional image can be seen from different angles. That is rare outside labs and specialized displays. In events and advertising, the word usually refers to one of these:
- Pepper’s ghost effects: an image reflected on a transparent surface so it appears to float in space. The technique is more than a century old and still works.
- Projection on transparent screens or mesh: a thin, nearly invisible surface that catches a projected image, so characters or objects seem to stand on stage.
- Volumetric and 3D displays: screens, fans or layered panels that show depth without glasses.
Examples by sector
Fashion. Runways are a natural fit, because the audience already expects a show. We produced a holographic fashion show for Diesel in which holograms of marine creatures shared the stage with real models. The hard part was coordination: holograms and people had to appear in sync, while the show kept the structure of a real fashion event. You can read more in the project page.
Retail. Shop windows and in-store displays use floating products to attract attention without taking space. A small display can show a product in 3D that would not fit on a shelf.
Events and music. Stage shows use holographic effects to bring in performers who cannot be there, to add scenery, or to create moments that would be impossible with physical sets.
Museums and education. A 3D view of an object, an animal or a machine is easier to understand than a photograph. Holographic displays let visitors see inside or around something that cannot be handled.
Corporate and industry. Companies use them for product presentations at trade fairs, where a large machine or a building can be shown in miniature.
What to know before you start
- Lighting matters. Most holographic effects need controlled light. A bright room or direct sun weakens the illusion.
- Viewing angle. Many setups work for an audience in front, but not from the sides.
- Content is half the work. Good 3D animation, designed for the effect, makes the difference between a gimmick and a memorable moment.
- Technical rehearsal. Synchronization with live action takes time to set up and test on site.
If you are thinking about using holograms or 3D displays in a launch, a store or an event, see our work or get in touch and we can talk through what would suit it.