Diesel

Diesel’s Holographic Fashion Show

Florence, Molvena
13 July 2007

The concept of the campaign was “Liquid space”, which was basically about marine creatures living in space. The initial brief expressed the intention to show the concept literally.

We came up with the idea of a holographic fashion show mixed with real models. It was one of the biggest holographic shows ever made. We had to deal with difficulties like coordinating the holograms and the real people, and keeping the structure and set-up of a real fashion show while meeting the technical needs of the system.

  • Client: Diesel – Miguel Ares
  • Creative Direction: Richard Holley, Marc Sallent
  • Technical Direction: Marc Sallent
  • Technical Provider: Vizoo
  • Motion Graphics: Dvein

Project developed by part of the We Choose Fun team whilst working at Diesel

Two models walking in opposite directions on the runway past a blue holographic shape
Models on the runway with holograms of blue fish and marine creatures floating behind them