Diesel

Quique the Head

Barcelona
10 September 2010

“Quique is a head. He is a stylish guy, so he always wears a Mowie. Now he is the subject of a documentary made by an Australian TV channel, which shows how well integrated he is in his environment.”

This was the starting point of a story we developed to promote the Mowie, Diesel’s helmet. It evolved into a softer and cleaner video, but it is still crazy enough for some of you 😉

Tasks

• Original script and story

Project developed by part of the We Choose Fun team whilst working at Shackleton