Nokia

Nokia’s Live SMS

Madrid
21 December 2005

An LED screen hanging in the center of Madrid where people could send SMS messages for everybody walking around to see. A censorship platform had to be developed.

Back in 2005 it was a very successful project that grabbed the attention of the media and the people of the city.

  • Tasks: We took care of the whole project, except the drawings on the wall
  • Awards: JCDecaux prize – “Street Special Actions”

Project developed by part of the We Choose Fun team whilst working at Waskman

Large building banner with a lit screen mounted on it at dusk
Close-up of the lit Nokia screen showing a message on the building
LED screen being installed on a building covered in scaffolding