Nike

Nike’s Bus Shelters in Shanghai

Shanghai
13 July 2008

Interactive installation in several locations around Shanghai. Passersby triggered animations and sounds, which caught their attention and that of the people around them.

We designed a complex system to detect people’s presence (not movement, as most installations of this kind do), taking into account bikes parked in front of the installation, changes of light during the day, and more.

Tasks: Everything but the 3D of the shoe (structure, technical and interaction design, programming, …)

Project developed while co-owning The Reel Studios – Shanghai

Close-up of the bus shelter screen with a blue Nike animation and a bicycle parked in front
Passerby standing next to the Nike bus shelter while the screen shows an animation
Nike bus shelter with an interactive screen and a woman walking by on a tree-lined Shanghai street
Two pedestrians walking past the Nike interactive bus shelter
Man walking beside two Nike bus shelters on a Shanghai sidewalk