Mixed reality services

Mixed reality puts digital content inside the physical space and lets the two interact. A virtual object can sit on a real table, stay where you leave it and react when you walk around it. We design and build mixed reality experiences for brands, retail spaces and events.

What mixed reality is

In virtual reality the whole world is digital. In augmented reality, information is added on top of the real world, usually on a phone. Mixed reality sits between them: the system understands the room, so digital objects can be placed on surfaces, hidden behind real furniture and moved by the user. It runs on headsets with cameras and sensors, and on some phones and tablets.

Our mixed reality services

  • Concept and design. We start with what the experience should do for the visitor and for the brand, then design the interaction around it.
  • Development. We build the application, the 3D content and the interaction, and test it on the device it will run on.
  • Installation and operation. For events and stores, we set up the hardware, calibrate the space and prepare the staff who will run it.
  • Integration with other media. Mixed reality works best when it is part of a larger piece: screens, projection, sensors, social sharing.

Where it works

Retail: product demonstrations, virtual try-outs, and guided experiences in store. Events: activations where visitors see and interact with digital content in the venue. Product presentation: showing a large or unfinished product at scale, without moving it. Training and onboarding: step-by-step instructions placed over the real object.

How we work

We are a studio in Barcelona that has built interactive installations, apps and live experiences for years. Mixed reality is one more tool in that work. We choose it when it solves the problem, and we say so when something simpler would do better. You can see examples of our projects, including installations where the audience becomes part of the piece.

If you have an idea, a venue or a date, contact us and we will tell you what is realistic.