We Choose Fun : Levi?s A midsummer night?s dream

Interactive installations for the presentation party of Levi’s new campaign based on Shakespeare’s “A midsummer night’s dream”

• Screens with animations which reacted to people’s blow (flowers whose blossoms fly away, virgins triggering miracles at people’s blow, …)
• Mist screens with fireworks and other fire effects where people could walk through
• Magic mirrors that deformed spectators reflection

Madrid, 28/06/2006

Project developed by part of the We Choose Fun team whilst working at Waskman