{"id":553,"date":"2024-10-17T10:27:58","date_gmt":"2024-10-17T10:27:58","guid":{"rendered":"https:\/\/wechoosefun.com\/adidas-ghettorama\/"},"modified":"2026-10-20T18:24:19","modified_gmt":"2026-10-20T18:24:19","slug":"adidas-ghettorama","status":"publish","type":"page","link":"https:\/\/wechoosefun.com\/es\/proyectos\/adidas-ghettorama\/","title":{"rendered":"Adidas Ghettorama"},"content":{"rendered":"\n  <div class=\"banner has-hover has-parallax\" id=\"banner-567245186\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" data-parallax=\"-5\" data-parallax-container=\".banner\" data-parallax-background>\n            <img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1128\" src=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2024\/10\/wechoose_website.jpg\" class=\"bg attachment-original size-original\" alt=\"Festival visitors queuing at the entrance of the Adidas Originals pavilion\" \/>                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-1234771453\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1234771453 {\n  width: 60%;\n}\n#text-box-1234771453 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-567245186 {\n  padding-top: 600px;\n}\n#banner-567245186 .overlay {\n  background-color: rgba(0, 0, 0, 0.343);\n}\n#banner-567245186 .banner-bg img {\n  object-position: 14% 100%;\n}\n<\/style>\n  <\/div>\n\n\n\n\t<section class=\"section\" id=\"section_644045206\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-2146955179\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2146955179 {\n  padding-top: 50px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row align-center\"  id=\"row-1990592263\">\n\n\t<div id=\"col-493119625\" class=\"col medium-3 small-12 large-3\"  data-animate=\"fadeInLeft\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-4078824022\" class=\"text\">\n\t\t\n<p>Adidas<\/p>\n\t\t\n<style>\n#text-4078824022 {\n  color: rgb(255,255,255);\n}\n#text-4078824022 > * {\n  color: rgb(255,255,255);\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-2127231787\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2127231787 {\n  padding-top: 10px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-3477861265\" class=\"text\">\n\t\t\n<h1 class=\"h3\">Adidas<br \/>\nGhettorama<\/h1>\n\t\t\n<style>\n#text-3477861265 {\n  line-height: 1.25;\n  color: #ffffff;\n}\n#text-3477861265 > * {\n  color: #ffffff;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1842583442\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1842583442 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-1725037809\" class=\"text\">\n\t\t\n<p><strong>La experiencia<\/strong><\/p>\n<ul>\n<li>Diecis\u00e9is c\u00e1maras sincronizadas capturaban a los visitantes en el aire<\/li>\n<li>Las im\u00e1genes se combinaban para crear un miniv\u00eddeo personalizado en el que los visitantes parec\u00edan flotar<\/li>\n<li>Fondo opcional con la marca para potenciar el impacto promocional<\/li>\n<li>Proceso totalmente automatizado, completado en menos de 30 segundos<\/li>\n<\/ul>\n\t\t\n<style>\n#text-1725037809 {\n  line-height: 1.2;\n  color: rgb(255,255,255);\n}\n#text-1725037809 > * {\n  color: rgb(255,255,255);\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1683523763\" class=\"col hide-for-small medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2081238403\" class=\"col medium-4 small-12 large-4\"  data-animate=\"fadeInRight\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"gap-1676528879\" class=\"gap-element clearfix hide-for-small\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1676528879 {\n  padding-top: 50px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-2086744526\" class=\"text\">\n\t\t\n<p>Creamos una innovadora instalaci\u00f3n interactiva para <strong>Adidas Originals<\/strong>, por encargo de <strong>Vice Magazine<\/strong>, para dos grandes festivales espa\u00f1oles: Primavera Sound 2011, en Barcelona, y SOS 4.8, en Murcia.<\/p>\n\t\t\n<style>\n#text-2086744526 {\n  line-height: 1.2;\n  color: rgb(255,255,255);\n}\n#text-2086744526 > * {\n  color: rgb(255,255,255);\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_644045206 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: #040e19;\n}\n<\/style>\n\t<\/section>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1322161540\">\n\t\t\t\t\t\t<div data-animate=\"fadeInUp\">\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"654\" src=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2024\/10\/wechoose_website2.jpg\" class=\"attachment-original size-original\" alt=\"Blue shoebox-shaped Adidas Originals pavilion at a festival site\" srcset=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2024\/10\/wechoose_website2.jpg 2000w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2024\/10\/wechoose_website2-300x98.jpg 300w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2024\/10\/wechoose_website2-1024x335.jpg 1024w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2024\/10\/wechoose_website2-768x251.jpg 768w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2024\/10\/wechoose_website2-1536x502.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t\t\t\n<style>\n#image_1322161540 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<section class=\"section\" id=\"section_658698346\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-746656074\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-746656074 {\n  padding-top: 50px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row align-center\"  id=\"row-1537063537\">\n\n\t<div id=\"col-1807002158\" class=\"col medium-4 small-12 large-4\"  data-animate=\"fadeInLeft\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1569214210\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1064\" src=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2024\/10\/wechoose_website3.jpg\" class=\"attachment-original size-original\" alt=\"Touchscreen at the Adidas Ghettorama installation showing a grid of video thumbnails\" srcset=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2024\/10\/wechoose_website3.jpg 800w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2024\/10\/wechoose_website3-226x300.jpg 226w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2024\/10\/wechoose_website3-770x1024.jpg 770w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2024\/10\/wechoose_website3-768x1021.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1569214210 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-226584690\" class=\"col medium-4 small-12 large-4\"  data-animate=\"fadeInRight\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-2947153638\" class=\"text\">\n\t\t\n<p><b>Detalles t\u00e9cnicos<\/b><\/p>\n<h3><b>Experiencia<br \/><\/b><b> flotante en 360\u00b0<br \/><\/b><b><\/b><\/h3>\n<p>Nuestra instalaci\u00f3n, dise\u00f1ada a medida, utilizaba cuatro ordenadores coordinados para garantizar una sincronizaci\u00f3n al milisegundo y un procesamiento fluido. Los visitantes pod\u00edan compartir al instante sus v\u00eddeos \u00fanicos en Facebook o por correo electr\u00f3nico, combinando tecnolog\u00eda de vanguardia e interacci\u00f3n social.<\/p>\n<p>Este proyecto demostr\u00f3 nuestra capacidad para crear experiencias de gran impacto, alineadas con la marca, que cautivan al p\u00fablico y generan expectaci\u00f3n en festivales.<\/p>\n\t\t\n<style>\n#text-2947153638 {\n  line-height: 1.2;\n  color: #ffffff;\n}\n#text-2947153638 > * {\n  color: #ffffff;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row row-small row-full-width\"  id=\"row-281984002\">\n\n\t<div id=\"col-1837323006\" class=\"col medium-6 small-12 large-6\"  data-animate=\"fadeInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_566248086\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"536\" src=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2024\/10\/wechoose_website4.jpg\" class=\"attachment-original size-original\" alt=\"Visitors standing around the circular camera rail inside the blue Adidas Ghettorama booth\" srcset=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2024\/10\/wechoose_website4.jpg 800w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2024\/10\/wechoose_website4-300x201.jpg 300w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2024\/10\/wechoose_website4-768x515.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_566248086 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1987457019\" class=\"col medium-6 small-12 large-6\"  data-animate=\"fadeInDown\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1671874461\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"535\" src=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2024\/10\/wechoose_website5.jpg\" class=\"attachment-original size-original\" alt=\"Two visitors jumping in mid-air in front of the blue backdrop of the Adidas Ghettorama installation\" srcset=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2024\/10\/wechoose_website5.jpg 800w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2024\/10\/wechoose_website5-300x201.jpg 300w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2024\/10\/wechoose_website5-768x514.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1671874461 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_658698346 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: #040e19;\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":531,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-transparent-header.php","meta":{"footnotes":""},"class_list":["post-553","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adidas Ghettorama | We Choose Fun<\/title>\n<meta name=\"description\" content=\"16 c\u00e1maras sincronizadas captaron a los asistentes en pleno salto para Adidas Originals en Primavera Sound 2011 y SOS 4.8, en una minipel\u00edcula realizada en menos de 30 segundos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wechoosefun.com\/es\/proyectos\/adidas-ghettorama\/\" \/>\n<meta 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