{"id":543,"date":"2026-10-20T14:52:19","date_gmt":"2026-10-20T14:52:19","guid":{"rendered":"https:\/\/wechoosefun.com\/videowall-de-hm\/"},"modified":"2026-10-20T18:23:33","modified_gmt":"2026-10-20T18:23:33","slug":"videowall-de-hm","status":"publish","type":"page","link":"https:\/\/wechoosefun.com\/es\/proyectos\/videowall-de-hm\/","title":{"rendered":"Videowall de H&#038;M"},"content":{"rendered":"\n  <div class=\"banner has-hover has-parallax\" id=\"banner-1470939480\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" data-parallax=\"-5\" data-parallax-container=\".banner\" data-parallax-background>\n            <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"674\" src=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-handm-videowall-1.jpg\" class=\"bg attachment-original size-original\" alt=\"Cube of screens showing a giant selfie, standing in the middle of the crowded Primavera Sound venue\" \/>                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-1712236655\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1712236655 {\n  width: 60%;\n}\n#text-box-1712236655 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1470939480 {\n  padding-top: 600px;\n}\n#banner-1470939480 .overlay {\n  background-color: rgba(0, 0, 0, 0.343);\n}\n<\/style>\n  <\/div>\n\n\n\n\t<section class=\"section\" id=\"section_1716102822\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-615547067\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-615547067 {\n  padding-top: 50px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row align-center\"  id=\"row-203186343\">\n\n\t<div id=\"col-1925970989\" class=\"col medium-3 small-12 large-3\"  data-animate=\"fadeInLeft\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-1664638865\" class=\"text\">\n\t\t\n<p>H&amp;M<\/p>\n\t\t\n<style>\n#text-1664638865 {\n  color: rgb(255,255,255);\n}\n#text-1664638865 > * {\n  color: rgb(255,255,255);\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1437235576\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1437235576 {\n  padding-top: 10px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-3053326341\" class=\"text\">\n\t\t\n<h1 class=\"h3\">Videowall de H&#038;M<\/h1>\n\t\t\n<style>\n#text-3053326341 {\n  line-height: 1.25;\n  color: #ffffff;\n}\n#text-3053326341 > * {\n  color: #ffffff;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1585552100\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1585552100 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-1438132603\" class=\"text\">\n\t\t\n<p><strong>Barcelona<\/strong><br \/>4 de junio de 2016<\/p>\n\t\t\n<style>\n#text-1438132603 {\n  line-height: 1.2;\n  color: rgb(255,255,255);\n}\n#text-1438132603 > * {\n  color: rgb(255,255,255);\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-599952076\" class=\"col hide-for-small medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-816791922\" class=\"col medium-4 small-12 large-4\"  data-animate=\"fadeInRight\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"gap-1306303566\" class=\"gap-element clearfix hide-for-small\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1306303566 {\n  padding-top: 50px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-608578549\" class=\"text\">\n\t\t\n<p>Se dice que Primavera Sound ha ido perdiendo el contacto con sus fans en los \u00faltimos a\u00f1os. Nuestra idea era devolverles el protagonismo en el festival d\u00e1ndoles el escenario principal, o uno muy cerca.<\/p>\n<p>Construimos un enorme cubo de pantallas en uno de los lugares m\u00e1s concurridos del recinto, para que todo el mundo pudiera verlo. En las pantallas aparec\u00eda una versi\u00f3n gigante de cada selfie que se publicaba en Instagram o Twitter con la etiqueta #HMxFans.<\/p>\n<p>Una c\u00e1mara sincronizada hac\u00eda una foto del selfie gigante en medio del recinto, rodeado por el p\u00fablico, y se la enviaba al usuario. As\u00ed capturaba el momento en que era el artista principal del festival.<\/p>\n\t\t\n<style>\n#text-608578549 {\n  line-height: 1.2;\n  color: rgb(255,255,255);\n}\n#text-608578549 > * {\n  color: rgb(255,255,255);\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1716102822 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: #040e19;\n}\n<\/style>\n\t<\/section>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_748026193\">\n\t\t\t\t\t\t<div data-animate=\"fadeInUp\">\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-handm-videowall-2.jpg\" class=\"attachment-original size-original\" alt=\"Camera in the foreground pointing at the H&amp;M video wall cube far away in the festival crowd\" srcset=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-handm-videowall-2.jpg 960w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-handm-videowall-2-300x300.jpg 300w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-handm-videowall-2-150x150.jpg 150w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-handm-videowall-2-768x768.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t\t\t\n<style>\n#image_748026193 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<section class=\"section\" id=\"section_1028997083\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-5880065\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-5880065 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row row-small row-full-width align-center\"  id=\"row-1773787856\">\n\n\t<div id=\"col-1429089164\" class=\"col medium-6 small-12 large-6\"  data-animate=\"fadeInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1732561560\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-handm-videowall-3.jpg\" class=\"attachment-original size-original\" alt=\"Close-up of the H&amp;M video wall cube showing a giant selfie of a woman in sunglasses\" srcset=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-handm-videowall-3.jpg 960w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-handm-videowall-3-300x300.jpg 300w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-handm-videowall-3-150x150.jpg 150w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-handm-videowall-3-768x768.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1732561560 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2052429272\" class=\"col medium-6 small-12 large-6\"  data-animate=\"fadeInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_21412243\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-handm-videowall-4.jpg\" class=\"attachment-original size-original\" alt=\"Festival crowd gathered around the H&amp;M video wall cube with trees in the background\" srcset=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-handm-videowall-4.jpg 960w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-handm-videowall-4-300x200.jpg 300w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-handm-videowall-4-768x512.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_21412243 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1028997083 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: #040e19;\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":531,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-transparent-header.php","meta":{"footnotes":""},"class_list":["post-543","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Videowall de H&amp;M en Primavera Sound | We Choose Fun<\/title>\n<meta name=\"description\" content=\"Un cubo gigante de pantallas en Primavera Sound mostraba los selfies de los asistentes etiquetados con #HMxFans, mientras una c\u00e1mara sincronizada los fotografiaba. 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