We Choose Fun

H&M videowall

It's being said that Primavera Sound festival has been losing touch with its fan base during the last years. Our idea was to make music fans the center point of the festival again by giving them the main stage (or one close to that) For that purpose, we put a huge cube made of screens in one of the most crowded places of the venue where everybody could see them. Those screens would show the giant version of any selfie published via Instagram or Twitter and tagged with #HMxFans. A synchronized camera would then take a picture of their giant selfie in the middle of the venue, surrounded by the public, and resend it to the user, showing the moment when them were the main artist in the festival. Read more and see all pictures »

Movistar ball pit

Installation for Movistar, commissioned by Vice. Who doesn't like jumping into a ball pit? It's a simple concept with a simple interaction: Users register Get ready in the marked position 3, 2, 1... And jump into the pool The jump is automatically recorded in super slow motion, creating a very beautiful effect. It's then processed, embellished, and uploaded to the social networks of the user (getting record numbers in engagement!) This installation toured 5 festivals around Spain, including Primavera Sound and Sónar Read more and see all pictures »

Adidas Ghettorama

Vice Magazine commissioned us the creation of this interactive installation for Adidas Originals to be set up in two festivals in Spain: Primavera Sound 2011 in Barcelona and SOS 4.8 in Murcia. In a custom set we put 16 cameras oriented to the same point that shoot at the same time after a countdown. Those pictures are put secuentially together to create a mini movie where visitors could see themselves floating in the air. Optionally, the background is removed to add a promotional image of the brand. After this process, the visitor goes to the computer at the exposition area where he can share this movie in Facebook o send it by e-mail. This process takes less than 30 seconds and is fully automatic. Four computers where needed to perform all tasks, coordinated to the millisecond to capture ... Read more and see all pictures »

Nike's Bus Shelters in Shanghai

Interactive installation in several locations around Shanghai. Passersby triggered animations and sounds, catching their attention and other people’s around. A complex system was designed to detect people’s presence (not movement, as most of this kind of installations do), taking into account bikes parked in front of the installation, light changes during the day, etc. Tasks: Everything but the 3D of the shoe (structure, technical and interaction design, programming, …) Read more and see all pictures »

Diesel's Holographic Fashion Show

The concept of the campaign was “Liquid space”, which was basically about marine creatures living in space. The initial brief expressed the intention to literally show the concept. We came up with the idea of an holographic fashion show mixed with real models. It was one of the biggest holographic shows ever made, where we had to deal with difficulties like coordinating the holograms and the real people and maintain the structure and set-up of a real fashion show with the technical needs of the system. Client: Diesel - Miguel Ares Creative Direction: Richard Holley, Marc Sallent Technical Direction: Marc Sallent Technical Provider: Vizoo Motion Graphics: Dvein Read more and see all pictures »

Showroom at the Food and Hotel trade fair in Shanghai

Design, building and coordination of the Spanish Culinary Area, a 300 sq.m. showroom to host food and wine tastings and other presentations. The opening act was presided by H.R.H Felipe and Letizia of Spain, Prince and Princess of Asturias and several high political figures both from China and Spain. Our team took care of the whole project, from logistics to design. Read more and see all pictures »

Nokia's Live SMS

LED screen hanging in the center of Madrid where people could send SMS so everybody walking around could see them. A censorship platform had to be developed. Back in 2005 it was a very successful project which grabbed the attention of all the media and people in the city Tasks: We took care of the whole project, except the drawings in the wall Awards: JCDecaux prize – “Street Special Actions” Read more and see all pictures »

Movistar pillow battle

Installation for Movistar, commissioned by Vice. We created a boxing ring where visitors could have a pillow fight. Everything was recorded in slow motion using 3 cameras and was processed, embellished and shared in the social networks of the user. The whole process is fully authomatic and doesn't require the presence of a technician. Read more and see all pictures »

all Originals Make Dance Moves

Vice commissioned us the creation of this interactive installation for Adidas Originals to be set up in two festivals in Spain: Primavera Sound 2012 in Barcelona, Optimus Primavera Sound in Oporto and SOS 4.8 in Murcia. You know that at the hugest party will be at the end of the night, but we'll be all wasted... Let's record everybody's best dance moves and play them all together online. And if we have no memory of the concert, we'll still be able to recall the coolest party ever. User experience: Users would enter the recording room, either alone or with their friends When the countdown ends, music starts playing and users have 7 seconds to make their best dance moves Everything is recorded without user intervention: background is removed moves are shared in social networks, ... Read more and see all pictures »

Diesel Kick Ass League

To launch their new sneakers collection (under the motto "Not made for running, great for kicking asses"), Diesel created the "Diesel Kick Ass Competition", an event that would tour 7 locations in Spain and Portugal looking for the best "Ass Kickers" We made a portable cabinet which included a camera, a computer and an internet connection that could be placed anywhere. Users would log into Facebook using the computer - and a very agile interface. Then they would select the friend to whom they would like to kick their ass. The kick would then be recorded and uploaded to the website and shared in his and his friend's Facebook wall. Kicks could be viewed, voted and returned using our Facebook application. Read more and see all pictures »

Diesel's Heidies

“Two girls, who want to be famous at any price, kidnap Diesel’s Intimate Brand Manager. Their plan is to stay in a motel room streaming through the internet everything that they do and interacting with the public until Diesel gives them the chance to appear in one of their fashion shows.” This was a nonstop 120 hours event (5 days), during which time we directed the activities of the models and continuously streamed everything to the internet. Chats and messages could be sent to the (fake) motel room, allowing the visitors of the kidnapped diesel website to interact with the characters of the story while (yet another) viral campaign was running in the background. The result: millions of visits, thousands of new friends. Tasks Technical direction Script with ... Read more and see all pictures »


Shown in Madrid in the IAB Festival ("Inspirational Live"), November 2009. Interactive installation comissioned by AIS Spain. The installation reacts to the screams made by the visitors and shows them the most similar singer in the database. To be able to compare the voices we had to analyze the voice patterns of 15 bands and singers (Nirvana, Rammstein, Rolling Stones, Sepultura, ...) and define the parameters that made them unique: pitch, intensity, duration of their screams, ... Read more and see all pictures »

Levi?s A midsummer night?s dream

Interactive installations for the presentation party of Levi’s new campaign based on Shakespeare’s “A midsummer night’s dream” Screens with animations which reacted to people’s blow (flowers whose blossoms fly away, virgins triggering miracles at people’s blow, …) Mist screens with fireworks and other fire effects where people could walk through Magic mirrors that deformed spectators reflection Read more and see all pictures »