{"id":562,"date":"2026-10-20T14:51:27","date_gmt":"2026-10-20T14:51:27","guid":{"rendered":"https:\/\/wechoosefun.com\/la-desfilada-de-moda-holografica-de-diesel\/"},"modified":"2026-10-20T18:24:57","modified_gmt":"2026-10-20T18:24:57","slug":"la-desfilada-de-moda-holografica-de-diesel","status":"publish","type":"page","link":"https:\/\/wechoosefun.com\/ca\/projectes\/la-desfilada-de-moda-holografica-de-diesel\/","title":{"rendered":"La desfilada de moda hologr\u00e0fica de Diesel"},"content":{"rendered":"\n  <div class=\"banner has-hover has-parallax\" id=\"banner-1131751757\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" data-parallax=\"-5\" data-parallax-container=\".banner\" data-parallax-background>\n            <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"645\" src=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-diesels-holographic-fashion-show-1.jpg\" class=\"bg attachment-original size-original\" alt=\"Two models standing on the runway in front of a blue holographic sea creature\" \/>                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-1501040314\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1501040314 {\n  width: 60%;\n}\n#text-box-1501040314 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1131751757 {\n  padding-top: 600px;\n}\n#banner-1131751757 .overlay {\n  background-color: rgba(0, 0, 0, 0.343);\n}\n<\/style>\n  <\/div>\n\n\n\n\t<section class=\"section\" id=\"section_18112855\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-1530964397\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1530964397 {\n  padding-top: 50px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row align-center\"  id=\"row-1700180180\">\n\n\t<div id=\"col-933079541\" class=\"col medium-3 small-12 large-3\"  data-animate=\"fadeInLeft\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-850801119\" class=\"text\">\n\t\t\n<p>Diesel<\/p>\n\t\t\n<style>\n#text-850801119 {\n  color: rgb(255,255,255);\n}\n#text-850801119 > * {\n  color: rgb(255,255,255);\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-537665745\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-537665745 {\n  padding-top: 10px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-3608401786\" class=\"text\">\n\t\t\n<h1 class=\"h3\">La desfilada de moda hologr\u00e0fica de Diesel<\/h1>\n\t\t\n<style>\n#text-3608401786 {\n  line-height: 1.25;\n  color: #ffffff;\n}\n#text-3608401786 > * {\n  color: #ffffff;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1787615543\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1787615543 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-532605270\" class=\"text\">\n\t\t\n<p><strong>Flor\u00e8ncia, Molvena<\/strong><br \/>13 de juliol de 2007<\/p>\n\t\t\n<style>\n#text-532605270 {\n  line-height: 1.2;\n  color: rgb(255,255,255);\n}\n#text-532605270 > * {\n  color: rgb(255,255,255);\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1584369620\" class=\"col hide-for-small medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1399578082\" class=\"col medium-4 small-12 large-4\"  data-animate=\"fadeInRight\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"gap-1881073347\" class=\"gap-element clearfix hide-for-small\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1881073347 {\n  padding-top: 50px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-3940824394\" class=\"text\">\n\t\t\n<p>El concepte de la campanya era \u00abEspai l\u00edquid\u00bb: b\u00e0sicament, es tractava de criatures marines que vivien a l\u2019espai. L\u2019enc\u00e0rrec inicial expressava la intenci\u00f3 de representar el concepte literalment.<\/p>\n<p>Se\u2019ns va acudir la idea de fer una desfilada de moda hologr\u00e0fica combinada amb models reals. Va ser un dels espectacles hologr\u00e0fics m\u00e9s grans que s\u2019havien fet mai. Vam haver de superar dificultats com ara coordinar els hologrames i les persones reals, i mantenir l\u2019estructura i el muntatge d\u2019una desfilada de moda real alhora que satisf\u00e8iem les necessitats t\u00e8cniques del sistema.<\/p>\n<ul>\n<li>Client: Diesel &#8211; Miguel Ares<\/li>\n<li>Direcci\u00f3 creativa: Richard Holley, Marc Sallent<\/li>\n<li>Direcci\u00f3 t\u00e8cnica: Marc Sallent<\/li>\n<li>Prove\u00efdor t\u00e8cnic: Vizoo<\/li>\n<li>Gr\u00e0fics en moviment: Dvein<\/li>\n<\/ul>\n<p><small>Projecte desenvolupat per una part de l\u2019equip de We Choose Fun mentre treballava a Diesel<\/small><\/p>\n\t\t\n<style>\n#text-3940824394 {\n  line-height: 1.2;\n  color: rgb(255,255,255);\n}\n#text-3940824394 > * {\n  color: rgb(255,255,255);\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_18112855 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: #040e19;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_840089467\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row align-center\"  id=\"row-592901767\">\n\n\t<div id=\"col-790540877\" class=\"col medium-8 small-12 large-8\"  data-animate=\"fadeInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"video video-fit mb\" style=\"padding-top:56.25%;\"><p><iframe loading=\"lazy\" title=\"Diesel &amp;apos;Liquid Space&amp;apos; Holographic Fashion Show\" width=\"1020\" height=\"765\" src=\"https:\/\/www.youtube.com\/embed\/CCcTRjxP-Fc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_840089467 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: #040e19;\n}\n<\/style>\n\t<\/section>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_2114788321\">\n\t\t\t\t\t\t<div data-animate=\"fadeInUp\">\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"645\" src=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-diesels-holographic-fashion-show-2.jpg\" class=\"attachment-original size-original\" alt=\"Two models walking in opposite directions on the runway past a blue holographic shape\" srcset=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-diesels-holographic-fashion-show-2.jpg 960w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-diesels-holographic-fashion-show-2-300x202.jpg 300w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-diesels-holographic-fashion-show-2-768x516.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t\t\t\n<style>\n#image_2114788321 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<section class=\"section\" id=\"section_268800163\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-641262651\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-641262651 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row row-small row-full-width align-center\"  id=\"row-866473803\">\n\n\t<div id=\"col-667154775\" class=\"col medium-6 small-12 large-6\"  data-animate=\"fadeInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1209685468\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"638\" src=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-diesels-holographic-fashion-show-3.jpg\" class=\"attachment-original size-original\" alt=\"Models on the runway with holograms of blue fish and marine creatures floating behind them\" srcset=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-diesels-holographic-fashion-show-3.jpg 960w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-diesels-holographic-fashion-show-3-300x199.jpg 300w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-diesels-holographic-fashion-show-3-768x510.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1209685468 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_268800163 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: #040e19;\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":530,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-transparent-header.php","meta":{"footnotes":""},"class_list":["post-562","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La desfilada de moda hologr\u00e0fica de Diesel | We Choose Fun<\/title>\n<meta name=\"description\" content=\"Una de les desfilades de moda hologr\u00e0fiques m\u00e9s grans que s&#039;han fet mai, que combina hologrames de criatures marines amb models reals, per a Diesel.\" \/>\n<meta name=\"robots\" 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