{"id":560,"date":"2026-10-20T14:50:31","date_gmt":"2026-10-20T14:50:31","guid":{"rendered":"https:\/\/wechoosefun.com\/les-heidies-de-diesel\/"},"modified":"2026-10-20T18:24:48","modified_gmt":"2026-10-20T18:24:48","slug":"les-heidies-de-diesel","status":"publish","type":"page","link":"https:\/\/wechoosefun.com\/ca\/projectes\/les-heidies-de-diesel\/","title":{"rendered":"Les Heidies de Diesel"},"content":{"rendered":"\n  <div class=\"banner has-hover has-parallax\" id=\"banner-2050200426\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" data-parallax=\"-5\" data-parallax-container=\".banner\" data-parallax-background>\n            <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"638\" src=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-diesels-heidies-1.jpg\" class=\"bg attachment-original size-original\" alt=\"The two Heidies and a young man in underwear posing together in the motel room\" \/>                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-1727466948\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1727466948 {\n  width: 60%;\n}\n#text-box-1727466948 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-2050200426 {\n  padding-top: 600px;\n}\n#banner-2050200426 .overlay {\n  background-color: rgba(0, 0, 0, 0.343);\n}\n<\/style>\n  <\/div>\n\n\n\n\t<section class=\"section\" id=\"section_1718931771\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-985218402\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-985218402 {\n  padding-top: 50px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row align-center\"  id=\"row-814699172\">\n\n\t<div id=\"col-1695005399\" class=\"col medium-3 small-12 large-3\"  data-animate=\"fadeInLeft\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-2902531684\" class=\"text\">\n\t\t\n<p>Diesel<\/p>\n\t\t\n<style>\n#text-2902531684 {\n  color: rgb(255,255,255);\n}\n#text-2902531684 > * {\n  color: rgb(255,255,255);\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-296337223\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-296337223 {\n  padding-top: 10px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-2244453439\" class=\"text\">\n\t\t\n<h1 class=\"h3\">Les Heidies de Diesel<\/h1>\n\t\t\n<style>\n#text-2244453439 {\n  line-height: 1.25;\n  color: #ffffff;\n}\n#text-2244453439 > * {\n  color: #ffffff;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-946303543\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-946303543 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-2709551867\" class=\"text\">\n\t\t\n<p><strong>Molvena, Madrid<\/strong><br \/>21 d\u2019agost de 2007<\/p>\n\t\t\n<style>\n#text-2709551867 {\n  line-height: 1.2;\n  color: rgb(255,255,255);\n}\n#text-2709551867 > * {\n  color: rgb(255,255,255);\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1464534070\" class=\"col hide-for-small medium-1 small-12 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1214824558\" class=\"col medium-8 small-12 large-8\"  data-animate=\"fadeInRight\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"gap-8067078\" class=\"gap-element clearfix hide-for-small\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-8067078 {\n  padding-top: 50px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-3544026157\" class=\"text\">\n\t\t\n<p><em>\u00abDues noies que volen ser famoses a qualsevol preu segresten el responsable de marca de roba \u00edntima de Diesel. El seu pla \u00e9s quedar-se en una habitaci\u00f3 de motel, retransmetre per internet tot el que fan i interactuar amb el p\u00fablic fins que Diesel els doni l\u2019oportunitat d\u2019apar\u00e8ixer en una de les seves desfilades de moda.\u00bb<\/em><\/p>\n<p>Va ser un esdeveniment ininterromput de 120 hores (5 dies). Durant aquest temps, vam dirigir les activitats de les models i vam retransmetre cont\u00ednuament tot el que passava per internet. Es podien enviar xats i missatges a l\u2019habitaci\u00f3 del motel (falsa), de manera que els visitants del web de Diesel segrestada podien interactuar amb els personatges de la hist\u00f2ria mentre, en paral\u00b7lel, es duia a terme una altra campanya viral. El resultat: milions de visites i milers d\u2019amics nous.<\/p>\n<p><strong>Tasques<\/strong><\/p>\n<ul>\n<li>Direcci\u00f3 t\u00e8cnica<\/li>\n<li>Gui\u00f3, amb l\u2019equip creatiu de Diesel<\/li>\n<\/ul>\n<p><strong>Premis<\/strong><\/p>\n<ul>\n<li>Gran Premi al Festival Internacional de Publicitat Cannes Lions (2007)<\/li>\n<li>One Show Interactive &#8211; Premi de plata pel web de les Heidies<\/li>\n<li>Clio Awards &#8211; Premi de plata en la categoria Fresh Approach<\/li>\n<li>Clio Awards &#8211; Premi de bronze en la categoria de contingut de marca en l\u00ednia<\/li>\n<\/ul>\n<p>Vam desenvolupar aquest projecte juntament amb Farfar.<\/p>\n<p><small>Projecte desenvolupat per alguns membres de l\u2019equip We Choose Fun mentre treballaven a Diesel<\/small><\/p>\n\t\t\n<style>\n#text-3544026157 {\n  line-height: 1.2;\n  color: rgb(255,255,255);\n}\n#text-3544026157 > * {\n  color: rgb(255,255,255);\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1718931771 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: #040e19;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1481266964\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-86525862\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-86525862 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row row-small row-full-width align-center\"  id=\"row-399528908\">\n\n\t<div id=\"col-930134863\" class=\"col medium-6 small-12 large-6\"  data-animate=\"fadeInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_603799692\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"638\" src=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-diesels-heidies-3.jpg\" class=\"attachment-original size-original\" alt=\"One of the Heidies carrying a person in a pink costume across the motel room\" srcset=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-diesels-heidies-3.jpg 960w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-diesels-heidies-3-300x199.jpg 300w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-diesels-heidies-3-768x510.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_603799692 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1572539506\" class=\"col medium-6 small-12 large-6\"  data-animate=\"fadeInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1928982339\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"638\" src=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-diesels-heidies-4.jpg\" class=\"attachment-original size-original\" alt=\"Two people wearing panda heads and another wearing a red mask, dancing in the motel room\" srcset=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-diesels-heidies-4.jpg 960w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-diesels-heidies-4-300x199.jpg 300w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-diesels-heidies-4-768x510.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1928982339 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row row-small row-full-width align-center\"  id=\"row-498671196\">\n\n\t<div id=\"col-694232754\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1174948163\">\n\t\t\t\t\t\t<div data-animate=\"fadeInUp\">\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"570\" src=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-diesels-heidies-2.jpg\" class=\"attachment-original size-original\" alt=\"Screenshot of the Heidies website with the headline Camera camera on the wall\" srcset=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-diesels-heidies-2.jpg 960w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-diesels-heidies-2-300x178.jpg 300w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-diesels-heidies-2-768x456.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t\t\t\n<style>\n#image_1174948163 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1667743795\" class=\"col medium-5 small-12 large-5\"  data-animate=\"fadeInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_2078987397\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-diesels-heidies-5.jpg\" class=\"attachment-original size-original\" alt=\"A Heidie smiling next to a TV screen that reads Please say hi to Steve\" srcset=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-diesels-heidies-5.jpg 960w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-diesels-heidies-5-300x225.jpg 300w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-diesels-heidies-5-768x576.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_2078987397 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1481266964 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: #040e19;\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":530,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-transparent-header.php","meta":{"footnotes":""},"class_list":["post-560","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diesel&#039;s Heidies | We Choose Fun<\/title>\n<meta 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