{"id":556,"date":"2026-10-20T14:55:44","date_gmt":"2026-10-20T14:55:44","guid":{"rendered":"https:\/\/wechoosefun.com\/les-marquesines-de-nike-a-xangai\/"},"modified":"2026-10-20T18:24:33","modified_gmt":"2026-10-20T18:24:33","slug":"les-marquesines-de-nike-a-xangai","status":"publish","type":"page","link":"https:\/\/wechoosefun.com\/ca\/projectes\/les-marquesines-de-nike-a-xangai\/","title":{"rendered":"Les marquesines de Nike a Xangai"},"content":{"rendered":"\n  <div class=\"banner has-hover has-parallax\" id=\"banner-1566769860\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" data-parallax=\"-5\" data-parallax-container=\".banner\" data-parallax-background>\n            <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-nikes-bus-shelters-in-shanghai-2.jpg\" class=\"bg attachment-original size-original\" alt=\"Man walking past the Nike interactive bus shelter with bicycles and scooters parked in front\" \/>                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-2095949274\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-2095949274 {\n  width: 60%;\n}\n#text-box-2095949274 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1566769860 {\n  padding-top: 600px;\n}\n#banner-1566769860 .overlay {\n  background-color: rgba(0, 0, 0, 0.343);\n}\n<\/style>\n  <\/div>\n\n\n\n\t<section class=\"section\" id=\"section_646153983\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-25814608\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-25814608 {\n  padding-top: 50px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row align-center\"  id=\"row-1863285998\">\n\n\t<div id=\"col-1460712066\" class=\"col medium-3 small-12 large-3\"  data-animate=\"fadeInLeft\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-2109723592\" class=\"text\">\n\t\t\n<p>Nike<\/p>\n\t\t\n<style>\n#text-2109723592 {\n  color: rgb(255,255,255);\n}\n#text-2109723592 > * {\n  color: rgb(255,255,255);\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1920815114\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1920815114 {\n  padding-top: 10px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-1979228804\" class=\"text\">\n\t\t\n<h1 class=\"h3\">Les marquesines de Nike a Xangai<\/h1>\n\t\t\n<style>\n#text-1979228804 {\n  line-height: 1.25;\n  color: #ffffff;\n}\n#text-1979228804 > * {\n  color: #ffffff;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-460996044\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-460996044 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-2332638406\" class=\"text\">\n\t\t\n<p><strong>Xangai<\/strong><br \/>13 de juliol de 2008<\/p>\n\t\t\n<style>\n#text-2332638406 {\n  line-height: 1.2;\n  color: rgb(255,255,255);\n}\n#text-2332638406 > * {\n  color: rgb(255,255,255);\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1096477287\" class=\"col hide-for-small medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-443021944\" class=\"col medium-4 small-12 large-4\"  data-animate=\"fadeInRight\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"gap-1315278978\" class=\"gap-element clearfix hide-for-small\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1315278978 {\n  padding-top: 50px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-81258099\" class=\"text\">\n\t\t\n<p>Instal\u00b7laci\u00f3 interactiva en diversos punts de Xangai. Els vianants activaven animacions i sons que cridaven la seva atenci\u00f3 i la de la gent del voltant.<\/p>\n<p>Vam dissenyar un sistema complex per detectar la pres\u00e8ncia de les persones (no pas el moviment, com fan la majoria d\u2019instal\u00b7lacions d\u2019aquest tipus), tenint en compte les bicicletes aparcades davant de la instal\u00b7laci\u00f3, els canvis de llum al llarg del dia i molt m\u00e9s.<\/p>\n<p><strong>Tasques:<\/strong> Tot menys el modelatge 3D de la sabata (estructura, disseny t\u00e8cnic i d\u2019interacci\u00f3, programaci\u00f3&#8230;)<\/p>\n<p><small>Projecte desenvolupat mentre \u00e9rem copropietaris de The Reel Studios &#8211; Shanghai<\/small><\/p>\n\t\t\n<style>\n#text-81258099 {\n  line-height: 1.2;\n  color: rgb(255,255,255);\n}\n#text-81258099 > * {\n  color: rgb(255,255,255);\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_646153983 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: #040e19;\n}\n<\/style>\n\t<\/section>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_745323878\">\n\t\t\t\t\t\t<div data-animate=\"fadeInUp\">\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1280\" src=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-nikes-bus-shelters-in-shanghai-1.jpg\" class=\"attachment-original size-original\" alt=\"Close-up of the bus shelter screen with a blue Nike animation and a bicycle parked in front\" srcset=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-nikes-bus-shelters-in-shanghai-1.jpg 960w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-nikes-bus-shelters-in-shanghai-1-225x300.jpg 225w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-nikes-bus-shelters-in-shanghai-1-768x1024.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t\t\t\n<style>\n#image_745323878 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<section class=\"section\" id=\"section_1935395970\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-1838744017\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1838744017 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row row-small row-full-width align-center\"  id=\"row-1397516835\">\n\n\t<div id=\"col-179413821\" class=\"col medium-6 small-12 large-6\"  data-animate=\"fadeInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1747510967\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-nikes-bus-shelters-in-shanghai-3.jpg\" class=\"attachment-original size-original\" alt=\"Passerby standing next to the Nike bus shelter while the screen shows an animation\" srcset=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-nikes-bus-shelters-in-shanghai-3.jpg 960w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-nikes-bus-shelters-in-shanghai-3-300x225.jpg 300w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-nikes-bus-shelters-in-shanghai-3-768x576.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1747510967 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1984210064\" class=\"col medium-6 small-12 large-6\"  data-animate=\"fadeInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_673293859\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-nikes-bus-shelters-in-shanghai-4.jpg\" class=\"attachment-original size-original\" alt=\"Nike bus shelter with an interactive screen and a woman walking by on a tree-lined Shanghai street\" srcset=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-nikes-bus-shelters-in-shanghai-4.jpg 960w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-nikes-bus-shelters-in-shanghai-4-300x225.jpg 300w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-nikes-bus-shelters-in-shanghai-4-768x576.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_673293859 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row row-small row-full-width align-center\"  id=\"row-1307733362\">\n\n\t<div id=\"col-2083491792\" class=\"col medium-6 small-12 large-6\"  data-animate=\"fadeInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1677817969\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-nikes-bus-shelters-in-shanghai-5.jpg\" class=\"attachment-original size-original\" alt=\"Two pedestrians walking past the Nike interactive bus shelter\" srcset=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-nikes-bus-shelters-in-shanghai-5.jpg 960w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-nikes-bus-shelters-in-shanghai-5-300x225.jpg 300w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-nikes-bus-shelters-in-shanghai-5-768x576.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1677817969 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-148218311\" class=\"col medium-6 small-12 large-6\"  data-animate=\"fadeInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_973343302\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-nikes-bus-shelters-in-shanghai-6.jpg\" class=\"attachment-original size-original\" alt=\"Man walking beside two Nike bus shelters on a Shanghai sidewalk\" srcset=\"https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-nikes-bus-shelters-in-shanghai-6.jpg 960w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-nikes-bus-shelters-in-shanghai-6-300x225.jpg 300w, https:\/\/wechoosefun.com\/wp-content\/uploads\/2026\/10\/wcf-nikes-bus-shelters-in-shanghai-6-768x576.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_973343302 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1935395970 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: #040e19;\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":530,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-transparent-header.php","meta":{"footnotes":""},"class_list":["post-556","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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