Spanish Culinary Area

Showroom at the Food and Hotel trade fair in Shanghai

Shanghai
10 May 2007

Design, building and coordination of the Spanish Culinary Area, a 300 sq.m. showroom to host food and wine tastings and other presentations.

The opening act was presided over by H.R.H. Felipe and Letizia of Spain, Prince and Princess of Asturias, and several high political figures from both China and Spain.

Our team took care of the whole project, from logistics to design.

Project developed while co-owning The Reel Studios – Shanghai

Guests seated at long black tables during a tasting in the red showroom
Long tasting table with glasses in the red Spanish Culinary Area
Photographers and guests watching the opening act of the showroom
Red wall with white floral line decoration inside the trade fair hall
Red stage with a screen and glowing yellow edge in the showroom
Chef speaking to an audience in the red Spanish showroom
Red wooden structure above tasting counters with staff in black waiting