Adidas

Adidas
Ghettorama

The Experience

  • Sixteen synchronized cameras captured visitors in mid-air
  • Images were combined to create a personalized “floating” mini-movie
  • Optional branded background for enhanced promotional impact
  • Fully automated process completed in under 30 seconds

We created an innovative interactive installation for Adidas Originals, commissioned by Vice Magazine, for two major Spanish festivals: Primavera Sound 2011 in Barcelona and SOS 4.8 in Murcia.

Blue shoebox-shaped Adidas Originals pavilion at a festival site
Touchscreen at the Adidas Ghettorama installation showing a grid of video thumbnails

Technical Insights

360°
Floating
Experience

Our custom-built setup used four coordinated computers to ensure split-second timing and seamless processing. Visitors could instantly share their unique videos on Facebook or by email, blending cutting-edge technology with social engagement.

This project showcased our ability to deliver high-impact, brand-aligned experiences that captivate audiences and generate buzz in festival environments.

Visitors standing around the circular camera rail inside the blue Adidas Ghettorama booth
Two visitors jumping in mid-air in front of the blue backdrop of the Adidas Ghettorama installation