Debranded International is a fashion brand created with three other partners with a long experience in the apparel and marketing industry.

In Debranded's genoma we can find the Debranded Unlimited Expectations program (DUE). With the DUE we give 7.0% of the retail price to the charity that buyers choose (we used to call it the "Lazy persons guide to solving the world's problems and looking good at the same time" but figured that DUE was shorter)

We Choose Fun participates in the development of the brand and in the development of the technological and logistic platform, a project built from scratch:

• Web site design
• Multilanguage web site development
• Development of a shopping cart platform compatible with the DUE program
• Inventory control system
• Payments platform and communication system with European couriers
• Blog, Facebook integration, administration for NGOs...