Diesel Kick Ass League
Per al llançament de la seva nova col·lecció de calçat esportiu (sota l'eslògan "Not made for running, great for kicking asses"), Diesel va crear la "Diesel Kick Ass Competition", un event que es va realitzar en 7 localitzacions per tota la península per trobar els millors patejadors.
Vam construïr un moble portàtil que incloïa una càmera, un ordinador i una connexió a internet que es podia instal·lar ràpidament en qualsevol lloc.
Mitjançant l'ordinador, i una interfície molt àgil i visual, els usuaris es connectaven a Facebook i escollien l'amic al que volien donar una coça.
Després d'un conte enrere, es gravava la coça, que es pujava a la web i compartia al mu ... Read more and see all pictures »
Ray Ban Photo Booth
Vice Magazine ens va encarregar aquesta instal·lació per Ray Ban que vam muntar al festival Primavera Sound 2011 a Barcelona
Es tracta del típic "fotomatón" en el que els visitants es poden fotografiar gratuïtament i les seves fotografies apareixen impreses amb motius de la marca superposats.
El fotomatón es sincronitza amb un sistema de video que mostra aquestes imatges a l'exterior de l'stand durant el festival. Read more and see all pictures »
Parades de Bus de Nike a Shanghai
[Traducció en curs]
Interactive installation in several locations around Shanghai. Passersby triggered animations and sounds, catching their attention and other people’s around.
A complex system was designed to detect people’s presence (not movement, as most of this kind of installations do), taking into account bikes parked in front of the installation, light changes during the day, etc.
Tasks: Everything but the 3D of the shoe (structure, technical and interaction design, programming, …)
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Desfilada de Moda Hologràfica de Diesel
[Traducció en curs]
The concept of the campaign was “Liquid space”, which was basically about marine creatures living in space. The initial brief expressed the intention to literally show the concept.
We came up with the idea of an holographic fashion show mixed with real models. It was one of the biggest holographic shows ever made, where we had to deal with difficulties like coordinating the holograms and the real people and maintain the structure and set-up of a real fashion show with the technical needs of the system.
Client: Diesel - Miguel Ares
Creative Direction: Richard Holley, Marc Sallent
Technical Direction: Marc Sallent
Technical Provider: Vizoo
Motion Graphics: Dvein
... Read more and see all pictures »
Somni d'una Nit d'Estiu de Levis
[Traducció en curs]
Interactive installations for the presentation party of Levi’s new campaign based on Shakespeare’s “A midsummer night’s dream”
Screens with animations which reacted to people’s blow (flowers whose blossoms fly away, virgins triggering miracles at people’s blow, …)
Mist screens with fireworks and other fire effects where people could walk through
Magic mirrors that deformed spectators reflection
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Gritos
Instal·lació interactiva per AIS Spain per la seva presentació oficial en el festival de la IAB ("Inspirational Live") que es va cel·lebrar a Madrid el Novembre de 2009.
La instal·lació reacciona i es mou amb els crits dels visitants. Aquest crit s'analitza en temps real i finalment es mostra en pantalla a quin cantant de Rock s'assembla més.
Per realitzar aquesta comparativa es van haver d'analitzar els patrons de veu d'una quinzena de cantants (Nirvana, Rammstein, Rolling Stones, Sepultura, ...) i definir els paràmetres que els caracteritzen: to, timbre, intensitat, ... Read more and see all pictures »
Diesel's Heidies
[Traducció en curs]
“Two girls, who want to be famous at any price, kidnap Diesel’s Intimate Brand Manager. Their plan is to stay in a motel room streaming through the internet everything that they do and interacting with the public until Diesel gives them the chance to appear in one of their fashion shows.”
This was a nonstop 120 hours event (5 days), during which time we directed the activities of the models and continuously streamed everything to the internet. Chats and messages could be sent to the (fake) motel room, allowing the visitors of the kidnapped diesel website to interact with the characters of the story while (yet another) viral campaign was running in the background. The result: millions of visits, thousands of new friends.
Task ... Read more and see all pictures »
Stand a la fira Food & Hotel de Shanghai
[Traducció en curs]
Design, building and coordination of the Spanish Culinary Area, a 300 sq.m. showroom to host food and wine tastings and other presentations.
The opening act was presided by H.R.H Felipe and Letizia of Spain, Prince and Princess of Asturias and several high political figures both from China and Spain.
Our team took care of the whole project, from logistics to design.
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Nokia's Live SMS
[Traducció en curs]
LED screen hanging in the center of Madrid where people could send SMS so everybody walking around could see them. A censorship platform had to be developed.
Back in 2005 it was a very successful project which grabbed the attention of all the media and people in the city
Tasks: We took care of the whole project, except the drawings in the wall
Awards: JCDecaux prize – “Street Special Actions”
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